Do You Want to Know How to Get Thousands of Dollars Worth of Free Publicity for Your Company... In Your Pajamas?
Are you a mom entrepreneur who:
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According to the Center for Women's Business Research, there are more than 10.1 million firms owned by women in the United States. The Women's Enterprise Center cites more than 820,000 women entrepreneurs in Canada.
Your company is competing with thousands and thousands of companies in your niche. With all that competition, how are YOU going to stand out and get noticed?
The answer is getting PR!
Publicity is a mom entrepreneur's best marketing tool. One appearance in a top-ranked blog, newspaper or TV show can generate not just sales but also BIG opportunities you haven't yet dreamed about...
My name is Elena Verlee, and besides being a serial mompreneur, I'm also a PR maven. In the last 10 years, I've had my own international PR agency. I've worked with startups and I've even worked with not one, but two companies whose revenues were a BILLION dollars. 
We've generated PR coverage for these companies in hundreds of major magazines, newspapers and broadcast outlets in the US, Canada and Europe.
I've also sold my own small Mompreneur business in 2007 after generating so much PR that we were profitable in our first quarter and attracted a buyer for the company just 9 months after launching it.
I don't tell you this to brag, I share this so you know that I've learned a thing or two about getting PR AND being a Mompreneur. Now, I've put together a step-by-step PR plan for small businesses that I want to share with you. Bloggers, reporters, and media producers are hungry for guests who can bring great information to their audience. They love to interview REAL people who have an interesting story to share.
Imagine being your authentic self and getting publicity for it...
However, many mom entrepreneurs believe that it's impossible to get the media's attention without hiring a PR firm to represent you.
I'm here to tell you, that's just not true.
Yes, PR is one of the most valuable marketing tools you can use to establish credibility, build awareness and generate BIG sales for your business.
But there IS a catch
As inexpensive as PR can be - it's free if you do it yourself - you're probably struggling with HOW do you get started? WHAT do you need to know? And WHERE will you find the time to do PR?
If you don't know what you're doing, you can easily waste hundreds of hours with nothing to show for it.
Let me show you my ENTIRE system.
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Announcing...
PR In Your Pajamas Teleclass Series For Moms
A Simple Step-by-Step System for Do-It-Yourself Publicity
Join me for a teleclass series where you will learn HOW to get publicity for your business, WITHOUT spending a fortune or leaving home!
Look at this exciting agenda:
MODULE ONE:
SIMPLE STRATEGIES, TOOLS AND TACTICS OF D-I-Y PR
4pm EST / 1pm PST
Tuesday August 18th
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The #1 Reason you should be doing your own PR
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Essential planning to do before you begin
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How to create your first story angle to pitch to the media
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How to generate multiple story angles just from your personal experiences
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3 Sample Media Pitches we will take apart and de-construct so you can understand what makes a good media pitch
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10 Ideas to Help You Keep In Touch with Reporters that you can use, over and over again
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The Best Way to deliver your first pitch to avoid media pet peeves
Wednesday August 19th
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How to easily create your media list and find reporters who want to write about you
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The best type of photos to have and how you can save a ton of money by using photos
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4 Ways to get testimonials which are crucial in a PR campaign
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A Must-Have Phone Script for when you are following up with the media
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What to do before, during, and after media interviews
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A step-by-step road map of the entire PR process
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How to recover if you blow it
MODULE TWO:
ONLINE BUZZ AND SOCIAL MEDIA FOR BEGINNERS
4pm EST / 1pm PST
Thursday August 20th
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Why bother with Social Media? (hint: I'm expecting to bring in tens of thousands in just a few months because of Social Media)
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How PR and Social Media Intersect and why it's great for small businesses
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Getting clear on a Social Media strategy for beginners
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How to easily find and connect with powerful bloggers in your space
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Top time-saving tools to help you connect and start an internet buzz with bloggers, internet radio and social networking sites in just minutes a day
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The top social networking sites to get on board
Friday August 21st
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How to choose wich social networking site is right for you
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Top 10 Tips for THREE social networking sites so you don't look like a complete beginner
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What NOT to put in your social networking profiles
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How to maximize and leverage what you do on social networking sites
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How to keep track of what is being said about you and your competitors online
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When it's time to hire help...and how to do it successfully
Just Imagine... You could be benefiting from your own PR by the end of August!!
With my lifestyle of living in two countries, my schedule won't allow for another LIVE-class with Moms for a while. So join this one-time-only teleclass series for moms which will be full of easy, clear, useful information... as well as being entertaining!
"I made back the money on this course almost instantly"
“The 4-session "PR in Your Pajamas" class...gave me a tremendous sense of empowerment about doing publicity and PR for my upcoming book and my business. It is chock full of tips and advice that anyone can understand and implement in just a few hours a week. The 30-day plan especially is a real treasure! And I should add that I made back the money this course cost almost instantly after implementing just one or two of Elena's hundreds of tips.” – Annette Wernblad, teacher, speaker, writer, and entrepreneur |
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"It would cost thousands of dollars to receive this knowledge"
“Before enrolling in the "PR in Pajamas" teleclasses, I had no knowledge of how to start my own PR. The course has helped me immensely in learning how to talk to the media as a professional and all four lessons are very good. I am now listening to the recordings and discovering things I had not heard the first time. I would absolutely recommend this course, it would cost thousands of dollars to receive the knowledge I learned from these calls.” – Valentina Cirasola, Owner |
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"The mindset and approach makes PR less overwhelming"
“I loved the relaxed attitude in addition to the very useful information that the PR in Your Pajamas teleclasses provided. It has given me the encouragement and direction to make some efforts to promote my book and business, with the mindset and approach that makes PR less overwhelming. The 30 Day Plan is very useful! Great information, great value, great teachers! Thanks for providing such a wonderful and inspiring learning experience!” – Janet E. Esposito, M.S.W. |
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"Gave me the confidence to do my own PR... later [I was] invited to be the cover feature"
“PR in Your Pajamas has been tremendously helpful in giving me the confidence to do my own PR work. Even if I didn't get a significant write-up right away, some of them have led to bigger features later on. A good example is the Mompreneur magazine. They included our products in the shopping guide of their Eco issue. Later, they called me and invited me to be the cover feature story!
” – Sharon Chai, Owner |
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Each session will begin at 4 pm Eastern/1 pm Pacific and last for 60-75 minutes.
You can participate via telephone bridge line or webinar so it doesn't matter where you are located.
All the calls will be recorded so that you can listen to them over and over on your computer or mp3 player - even if you can't make the calls live you can have the recordings to listen to anytime, anywhere.
Plus, we'll be sharing templates, examples, websites, and other supportive material in a PDF Learning Guide so that you have everything you need to follow this PR for Mom Entrepreneurs system easily and quickly.
OK, I'm ready to say yes - what's this going to cost me?
I really want you to succeed with your business so I've priced this class ridiculously LOW...
MODULE ONE:
SIMPLE STRATEGIES, TOOLS AND TACTICS OF D-I-Y PR
Tuesday and Wednesday
August 18 and 19
$97 FOR 2 CLASSES
MODULE TWO:
ONLINE BUZZ AND SOCIAL MEDIA FOR BEGINNERS
Thursday and Friday
August 20 and 21
$97 FOR 2 CLASSES
GET BOTH AT A DISCOUNTED RATE
MODULE ONE AND TWO
JUST $167 FOR 4 CLASSES
Why so low?
Times are challenging right now. I want to make this class available to every mom entrepreneur I know. Money should not be a barrier to your company's success.
Plus, this class is backed with my 100% satisfaction guarantee.
Because I want this to be RISK-FREE for you.
If you are not completely thrilled with the content of PR in Your Pajamas Teleclasses for Moms, I will cheerfully refund your full purchase price, no questions asked.
And, as a BONUS, I'm going to throw in a copy of the full transcript for each class so that you will have both an audio and written version of this information to use for years to come.
By the way, you can use PR to build your platform long before your company, product or service is launched. This class will help you even if you haven't started yet. The stronger your platform is before you release your product or service, the easier it will be to sell later on.
No-Risk Reservation Form Yes, I want to Get PR in My Pajamas
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RESERVE YOUR SPOT FOR
SIMPLE STRATEGIES, TOOLS AND TACTICS OF D-I-Y PR
$97
RESERVE YOUR SPOT FOR
ONLINE BUZZ AND SOCIAL MEDIA FOR BEGINNERS
$97
RESERVE YOUR SPOT FOR
THE FULL PR IN YOUR PAJAMAS SYSTEM
$167
"Any one of the classes alone would be worth the price"
“It's not often that my socks are blown off by a short-term program like PR in Your Pajamas, but you ladies have done it! Any one of the classes alone would be worth the price. In less than an hour tonight you broke through my social media overwhelm and fear. You simplified it so beautifully and now I am looking forward to really diving into my [social networking] sites that I haven't been using effectively. Trust me, this was NO EASY TASK, Elena!
” – Kathy Esper, MBA, PCC |
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"I finally get the PR thing at last!"
“PR in Your Pajamas is a FABULOUS class. I think I actually "get" the PR thing at last. NOW I can get going on it with a plan! You girls ROCK! A big Thank you!
” – Cindy Morris, M.S.W. |
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"Elena's advice would take years to accumulate and cost thousands"
“The advice Elena provides would take years to accumulate and cost $1000's of dollars if you hired a PR agency with getting PR. Her wonderful succinct tips on PR is invaluable and could be what takes your business to the next level to getting noticed. ” – Traci Costa, Director of Play |
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"No nonsense, practical tips and advice"
“I am an extremely busy serial entrepreneur, running two companies from Paris and Vancouver (a tour company in Paris and an online shopping portal spin-off) primarily targeted to women. With so much to do everyday, and two languages and time zones just to add more spice to the business equation, Elena's no-nonsense, practical tips and advice makes it easy to keep my PR goals on track!” – Karen Henrich, Owner/Operator |
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"Ideas and solutions specific to the needs of my market"
“As a small business owner, I was excited to be able to not only learn from Elena, but to be able to share her incredible expertise with my own coaching clients. Elena is an engaging, fun speaker, a fountain of valuable resources and relates well to a diverse audience. She also does her homework! Elena came prepared with ideas and solutions that were specific to the needs of my market. I would welcome Elena back anytime - except that she's already booked way in advance! Elena is a treasure and a joy to work with. My only regret is not meeting her sooner!
” – Lisa Robbin Young, Owner |
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"90% of what it takes to succeed is publicity, marketing, and promotion."
–Jack Canfield and Mark Victor Hansen
creators of the Chicken Soup books
I really hope that you can join me and learn how to do your own PR from home, and begin the process of building your platform, creating a buzz for your company, and increasing your sales.
You and your company deserve positive attention. Your perfect customers are just waiting to hear about your products and services and how it can help them.
When you learn how to do PR in Your Pajamas for Moms you'll be amazed at your results!
To Your Business Success,
P.S. What will $167 dollars buy you in marketing services? Not too much. Maybe a few books on how to market your company that you can try to read and digest. Who has time for that? Rather than paying hundreds of dollars for press releases, thousands of dollars on a PR firm, or losing a fortune on advertising, learn how to be your own PR consultant by following my easy, low-cost methods.
P.S.S. This live class will just be offered once. My schedule won't allow me to repeat it so please don't procrastinate and miss your chance to learn this vital information.
P.S.S.S. Class starts soon! The first session of PR in Your Pajamas for Moms begins on August 18th. Hope to see you there!
RESERVE YOUR SPOT FOR
SIMPLE STRATEGIES, TOOLS AND TACTICS OF
D-I-Y PR
$97
RESERVE YOUR SPOT FOR
ONLINE BUZZ AND SOCIAL MEDIA FOR BEGINNERS
$97
RESERVE YOUR SPOT FOR
THE FULL PR IN YOUR PAJAMAS SYSTEM
$167